For tonight only, ASOS will be hosting the world's first global online house parties featuring some of the world's leading music artists, DJs and producers! This is one party you DO NOT want to miss.
The exciting line up comprises Jessie Ware, Eliphino, Mount Kimbie and IS TROPICAL all of which will be playing a combination of exclusive live performances and DJ sets.
ASOS are throwing 3 house parties which will take place in Australia, North America and UK and its being hosted on the ASOS website - www.asos.com/allnighter - The action for us in the UK will be live from 6PM.
Headlining the ASOS All Nighter will be festival favourite, singer and songwriter, Jessie Ware. Jessie is a London-born singer and songwriter who released her debut album 'Devotion' in August 2012 which reached number 5 in the UK charts."It's great to be headlining the ASOS All Nighter - it's the first time we've had a string section and I've got a surprise addition to my set," says Jessie.
So in a nutshell, the number of people visiting the site will then dictate how and when the content is being released. The more party people who visit the site, the more friends they bring along with them and the more content they will then share on social media sites such as Facebook, Instagram, Twitter etc.. the more artists sets will be unlocked.. You don't even have to leave your sofa to get involved.
The house party will be split up into 3 rooms, all the artist' performances will take place in the living room, interviews with the artists takes place in the kitchen and lastly the live party-selfies Instagram competition will happen in the bathroom.The ASOS All Nighter is part of the wider ASOS #TodayIs and #TonightIs campaign. #TodayIs was launched in September and is a series of daily happenings hosted on the ASOS website designed to inspire people to make the most of every day - and night - and excite them about the twenty-fours hours ahead.
ASOS are showcasing music their customers feel passionate about, featuring Ellie Goulding one of my favourite singers, Azealia Banks, Leena Dunham and Lady Gaga front covers of the ASOS magazine before they made it big.
This party is currently happening at www.asos.com/allnighter from 6PM for those in the UK and for those people who visit the party can get a special discount code... Got your New Years party outfit sorted yet?..
So what you waiting for?.. Let's go get this party started!
*post sponsored by ASOS