Founded in 1853 by Levi Strauss, Levi's also known as LS&CO is a well known and popular brand worldwide for it's denim jeans and in 1873 came the very first blue jeans.
Levi's has just launched a new campaign for Levi's GoForth 2012 where in the video you can see just how much impact a pair of jeans have on your life.
I don't know about you, but i simply cannot live without my jeans.. They make me feel confident, i can wear them smart but can also dress them down to look casual but most of all they are comfortable and easy to wear.
I wear them out and about paired with a nice top, i wear them to dinner with a nice blouse, i also wear them indoor's with a plain old t-shirt.. whatever the occasion you can always spot me in a nice comfy pair of jeans, weather they are black, white, blue, pink.. you name the colour i will have it.. i simply cannot and will not live without them.  My favourite type of jean's are my skinnys i own around 10pairs and i love to pair them with my studded ballet flats, a plain loose t-shirt my black blazer and my long shoulder bag for a casual day to day look..  Remove the ballet flats,  add a cute brooch and some black heels and you have yourself a smart casual evening look.

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How do you like to wear your jeans?

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All thoughts and opinions are my own.